Home | ROC Smiles

ABOUT

ROC Smiles Dentistry, founded by Dr Eric Benson, has provided state-of-the-art dental care to families in Rochester, New York, and the surrounding communities for over 28 years. Our dedicated clinical team combines more than 100 years of combined experience to deliver an exceptional patient experience in a gentle and welcoming environment.

Dr Eric Benson is a cosmetic dentist with over 28 years of experience designing and building smiles in both San Francisco, CA and Rochester, NY. He was worked both with and under well known dental experts including Dr Newton Fahl in Curitiba, BRA (Direct and Indirect Composite Veneers and Restorations), Dr Ron Jackson (Indirect Inlay and Onlay Ceramic Restorations), and Dr Jeff Morley (Past President and Co-Founder of the American Academy of Cosmetic Dentistry) who he both taught with and took over Dr Morley's practice in San Francsico, CA and has practiced in for over 20 years. Dr Benson graduated with his DDS Degree from the University at Buffalo School of Dental Medicine in 1998 and 1999 completed his General Practice Residency (GPR) from the University of Rochester. He went on to complete Continuing Education from several programs. He was one of the first dentists to complete the Advanced Anterior Esthetics program from the University of California, L.A. (UCLA) in 2000.

Our Practice Philosophy

Rather than offering quick fixes, we practice a Comprehensive Dental Care Approach. We look at your overall systemic health and how your oral biology may or may not be interacting with your overall wellness.

We use advanced diagnostic tools including: 2D digital dental X-ray imaging, 3D CBCT Digital Cone Beam scans, Intra-oral 3D surface scanning of your teeth, bite, and gums using iTero scanning technology, Intra oral cameras, and special hand held cameras with sensitive lenses to read natural enamel translucency.

At ROC Smiles Dentistry located in Rochester, NY we craft personalized treatment strategies aligned with your long-term health and lifestyle goals.

ROC Smiles Dentistry offers dental services such as state of the art GBT (Guided BioForm Therapy) for dental teeth cleanings, nvisible tooth colored composite fillings, Master Dental Technicians for making crafted porcelain veneers, individually designed composite resin veneers, full mouth dental reconstructions, advanced smile transformations using porcelain restorations such as veneers and crowns, dental implants, bite relaxers and deprogrammers, and Invisalign clear aligners

SERVICES

Porcelain Veneers

Composite Resin Veneers

Custom Porcelain & Composite Veneers in Rochester, NY. Transform your smile with cosmetic treatments tailored precisely to your unique features. At ROC Smiles, we offer two advanced veneer options to fix chips, gaps, severe discoloration, or structural misalignment, helping you achieve a balanced, radiant appearance.

Master-Crafted Porcelain Veneers: We collaborate directly with a Master Dental Ceramist to fabricate thin, premium porcelain shells that mimic natural enamel light reflection and deliver lasting durability.
Artisanal Composite Veneers: Dr. Eric Benson hand-builds composite resin directly onto your teeth. This approach offers an immediate, highly artistic enhancement that requires minimal preparation.
Smile Design Integration: Every veneer plan balances proportion, shade matching, and facial symmetry to ensure your results look completely natural.

Ready to design your ideal smile? Call us or text us at 585-426-0810 to schedule your cosmetic consultation.

Dental Check-ups

ROC Smiles Dentistry in Rochester, NY can perform a dental check up for you and your family. We have found that many patients, especially since the COVID19 Pandemic, have not see the dentist. If you are among this group are experiencing.

Stress induced clenching or grinding
long term dental pain
a cosmetic problem such as a chipped tooth or restoration
fear of the cost of treatment
lack of access to dental insurance
have not a thorough exam or dental cleaning in longer than you can remember

Then call or text us for an appointment to get back on your healthy dental journey

Oral Wellness, Dental Cleanings and Hygiene Visits

Personalized Oral Wellness, Dental Cleaning and Preventive Care. Maintaining a healthy smile starts with consistent, custom-designed prevention.

At ROC Smiles Dentistry, our dental cleanings and oral wellness visits go far beyond standard cleanings. We design a comprehensive preventive strategy tailored to the specific needs of your teeth and gums.

Thorough Cleanings & Assessments: Dedicated professionals provide gentle, highly efficient cleanings to eliminate plaque and tartar buildup.
Advanced Oral Health Screenings: Every check-up includes periodontal evaluations and oral cancer screenings to identify potential issues early.
Empowering Education: We provide practical advice and clear guidance on proper home care routines to keep your teeth strong between visits.
We utilize GBT (Guided BioFilm Therapy) which is the state of the art methodolgy for teeth cleanings. It not only replaces but is much more beneficial than old school dental polishing.

Keep your smile healthy and vibrant. Call or text ROC Smiles today to schedule your next wellness visit. 585-426-0810

Advanced Dental Implants & Complete Tooth Replacement

Missing teeth can impact your speech, chewing ability, and long-term bone health. ROC Smiles provides comprehensive implant solutions to fully restore the look, feel, and function of your natural bite.

Single & Multi-Tooth Restoration: Whether you need to replace a single missing tooth or require a full set of new teeth, our team designs structurally sound, permanent restorations.
Implant-Supported Stability: Unlike loose traditional prosthetics, dental implants integrate directly with your jawbone, providing absolute stability without messy adhesives.
Collaborative Specialist Network: If your case requires specialized surgical placement or sinus augmentation, we coordinate with our trusted network of top local specialists to handle your treatment seamlessly.
We use our own in-house Carestream CBCT Scanner to diagnose, plan, and surgically place BioHorizons Dental Implants.

Regain your confidence and bite strength. Call or text ROC Smiles at 585-426-0810 to explore your dental implant options.

Tooth Colored Fillings

Natural-Looking Composite & Bonded Fillings

Treating a cavity shouldn't mean compromising the natural beauty of your smile. Dr. Eric Benson uses advanced composite and glass-reinforced resin materials that perfectly match the shade of your teeth, ensuring durable, invisible restorations.

Seamless Esthetics: Our fillings are meticulously color-matched and bonded directly to your enamel, looking and feeling completely natural.
Mercury-Free Restorations: We strictly use modern, biocompatible composite materials that preserve more of your organic tooth structure.
Long-Lasting Strength: Engineered to endure everyday biting and chewing forces, providing a strong, dependable shield against future decay.

Restore your tooth comfortably and discreetly. Call or text ROC Smiles at 585-426-0810 to schedule your appointment.

Invisalign Clear Aligners

Clear Aligner Therapy with Invisalign.

Straighten your teeth discreetly without the hassle, discomfort, or metallic look of traditional braces. At ROC Smiles, we leverage the top clear aligner system Invisalign to correct alignment issues smoothly.

Nearly Invisible Treatment: These medical-grade polyurethane trays are virtually undetectable, allowing you to straighten your teeth with minimal impact on your daily routine.
Removable Convenience: Easily pop your aligners out to eat your favorite foods, brush, and floss normally, keeping your gums healthy throughout treatment.
Digital Treatment Mapping: We utilize advanced planning to map out every tooth movement dynamically, letting you preview your straight smile before your first tray arrives.

Call or text ROC Smiles to reserve your clear aligner assessment today!

Emergency Dentistry

Emergency Dental Care in Rochester, NY

If you are experiencing a severe toothache, a broken tooth, or an unexpected dental injury, ROC Smiles provides prompt, compassionate triage and treatment when you need it most. Dr. Eric Benson and our team specialize in quickly identifying the source of oral or facial pain to get you out of discomfort and safeguard your smile.

Same-Day Emergency Triage: We do our best to accommodate urgent cases quickly to provide immediate pain relief.
Comprehensive Care: From repairing sudden tooth damage and treating abscesses to handling advanced restorative needs, we manage your emergency from start to finish.
Patient-First Approach: We explain all available options clearly, providing transparent care and flexible solutions to get you smiling again.

Experiencing a dental emergency in Rochester, NY? Call or text our office immediately at 585-426-0810 to secure an appointment.

Teeth Whitening

Over-the-counter teeth whitening strips often yield uneven results and cause tooth sensitivity. ROC Smiles Dentistry utilizes professional-grade teeth whitening systems to safely eliminate stubborn stains caused by coffee, wine, aging, or tobacco.

Fast In-Office Teeth Whitening: Brighten your smile by several shades in just one comfortable, single-visit appointment using advanced light-activated gels.

Customized Take-Home Teeth Whitening Kits: We create custom-fitted whitening trays paired with professional-strength gel, allowing you to safely achieve dramatic results on your own schedule.

Enamel-Safe Formulation: Our medical whitening formulas include integrated desensitizing agents to protect your teeth while maximizing brightness.

Reveal a brighter, more youthful smile. Call or text us today at 585-426-0810 to add teeth whitening to your next visit!