ABOUT US
Welcome to ROC Smiles: A Comprehensive Approach to Wellness
For over 25 years, ROC Smiles by Eric Benson, DDS, has provided state-of-the-art dental care to families in Rochester, NY, and the surrounding communities. Our dedicated clinical team combines more than 100 years of combined experience to deliver an exceptional patient experience in a gentle, welcoming environment.
Our Practice Philosophy
Rather than offering quick fixes, we practice a Comprehensive Approach to Care. We use advanced diagnostic tools—including digital dental imaging, 3D Cone Beam scans, and precise digital impressions—to craft personalized treatment strategies aligned with your long-term health and lifestyle goals.
Whether you visit us for a routine dental hygiene check-up, invisible composite fillings, or advanced smile transformations using porcelain veneers and Invisalign clear aligners, your comfort and care quality remain our highest priorities.
Seamless Care Integration
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Elite Specialist Network: If your cosmetic or structural rehabilitation requires specialized surgical intervention, we actively collaborate with our hand-selected local specialist network to manage your case seamlessly.
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Accessible Dental Plans: We process insurance claims efficiently and proudly offer flexible third-party financing solutions (including CareCredit, Cherry Lending, and Sunbit), along with our in-house ROC Smiles Savers Program for patients without dental insurance.
Experience personalized, state-of-the-art dentistry. Book Your Appointment Online or call or text our Rochester team at 585-426-0810 today!
SERVICES
Porcelain Veneers
Custom Porcelain & Composite Veneers in Rochester, NY. Transform your smile with cosmetic treatments tailored precisely to your unique features. At ROC Smiles, we offer two advanced veneer options to fix chips, gaps, severe discoloration, or structural misalignment, helping you achieve a balanced, radiant appearance.
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Master-Crafted Porcelain Veneers: We collaborate directly with a Master Dental Ceramist to fabricate thin, premium porcelain shells that mimic natural enamel light reflection and deliver lasting durability.
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Artisanal Composite Veneers: Dr. Eric Benson hand-builds composite resin directly onto your teeth. This approach offers an immediate, highly artistic enhancement that requires minimal preparation.
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Smile Design Integration: Every veneer plan balances proportion, shade matching, and facial symmetry to ensure your results look completely natural.
Ready to design your ideal smile? Call us or text us at 585-426-0810 to schedule your cosmetic consultation.
Composite Veneers
Hand built by Dr Benson directly onto your teeth in order to give you the ideal smile.
Oral Wellness and Dental Hygiene Visits
Personalized Dental Hygiene & Preventive Care
Maintaining a healthy smile starts with consistent, custom-designed prevention.
At ROC Smiles, our routine oral wellness visits go far beyond standard cleanings. We design a comprehensive preventive strategy tailored to the specific needs of your teeth and gums.
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Thorough Cleanings & Assessments: Dedicated professionals provide gentle, highly efficient cleanings to eliminate plaque and tartar buildup.
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Advanced Oral Health Screenings: Every check-up includes periodontal evaluations and oral cancer screenings to identify potential issues early.
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Empowering Education: We provide practical advice and clear guidance on proper home care routines to keep your teeth strong between visits.
Keep your smile healthy and vibrant. Call or text ROC Smiles today to schedule your next wellness visit. 585-426-0810
Dental Implants
Advanced Dental Implants & Complete Tooth Replacement
Missing teeth can impact your speech, chewing ability, and long-term bone health. ROC Smiles provides comprehensive implant solutions to fully restore the look, feel, and function of your natural bite.
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Single & Multi-Tooth Restoration: Whether you need to replace a single missing tooth or require a full set of new teeth, our team designs structurally sound, permanent restorations.
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Implant-Supported Stability: Unlike loose traditional prosthetics, dental implants integrate directly with your jawbone, providing absolute stability without messy adhesives.
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Collaborative Specialist Network: If your case requires specialized surgical placement or sinus augmentation, we coordinate with our trusted network of top local specialists to handle your treatment seamlessly.
Regain your confidence and bite strength. Call or text ROC Smiles at 585-426-0810 to explore your dental implant options.
Tooth Colored Fillings
Natural-Looking Composite & Bonded Fillings
Treating a cavity shouldn't mean compromising the natural beauty of your smile. Dr. Eric Benson uses advanced composite and glass-reinforced resin materials that perfectly match the shade of your teeth, ensuring durable, invisible restorations.
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Seamless Esthetics: Our fillings are meticulously color-matched and bonded directly to your enamel, looking and feeling completely natural.
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Mercury-Free Restorations: We strictly use modern, biocompatible composite materials that preserve more of your organic tooth structure.
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Long-Lasting Strength: Engineered to endure everyday biting and chewing forces, providing a strong, dependable shield against future decay.
Restore your tooth comfortably and discreetly. Call or text ROC Smiles at 585-426-0810 to schedule your appointment.
Clear Aligners
Clear Aligner Therapy with Invisalign.
Straighten your teeth discreetly without the hassle, discomfort, or metallic look of traditional braces. At ROC Smiles, we leverage top clear aligner systems, including Invisalign and ClearCorrect, to correct alignment issues smoothly.
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Nearly Invisible Treatment: These medical-grade polyurethane trays are virtually undetectable, allowing you to straighten your teeth with minimal impact on your daily routine.
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Removable Convenience: Easily pop your aligners out to eat your favorite foods, brush, and floss normally, keeping your gums healthy throughout treatment.
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Digital Treatment Mapping: We utilize advanced planning to map out every tooth movement dynamically, letting you preview your straight smile before your first tray arrives.
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Call or text ROC Smiles to reserve your clear aligner assessment today!
Emergency Dentistry
Emergency Dental Care in Rochester, NY
If you are experiencing a severe toothache, a broken tooth, or an unexpected dental injury, ROC Smiles provides prompt, compassionate triage and treatment when you need it most. Dr. Eric Benson and our team specialize in quickly identifying the source of oral or facial pain to get you out of discomfort and safeguard your smile.
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Same-Day Emergency Triage: We do our best to accommodate urgent cases quickly to provide immediate pain relief.
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Comprehensive Care: From repairing sudden tooth damage and treating abscesses to handling advanced restorative needs, we manage your emergency from start to finish.
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Patient-First Approach: We explain all available options clearly, providing transparent care and flexible solutions to get you smiling again.
Experiencing a dental emergency in Rochester, NY? Call or text our office immediately at 585-426-0810 to secure an appointment.
Teeth Whitening
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Over-the-counter whitening strips often yield uneven results and cause tooth sensitivity. ROC Smiles utilizes professional-grade whitening systems to safely eliminate stubborn stains caused by coffee, wine, aging, or tobacco.
Fast In-Office Whitening: Brighten your smile by several shades in just one comfortable, single-visit appointment using advanced light-activated gels.
Customized Take-Home Kits: We create custom-fitted whitening trays paired with professional-strength gel, allowing you to safely achieve dramatic results on your own schedule.
Enamel-Safe Formulation: Our medical whitening formulas include integrated desensitizing agents to protect your teeth while maximizing brightness.
Reveal a brighter, more youthful smile. Call or text us today at 585-426-0810 to add whitening to your next visit!
21
1000+
3000+
Years of Experience
Hours of Advanced Training
Smiling Clients
10000+
Successful Results
SMILE GALLERY
HAPPY CLIENTS
“My Dental Emergency this morning, all taken care of even on my dentist's day off. Thank you Dr Benson! You are the real deal.”
Trevor A.
“Dr Benson is a qualified cosmetic dentist who has achieved the training from top educators around the world for complex cosmetic treatment”
Dr Jerry B. DDS
Accredited AACD Fellow
“I feel extremely comfortable in Dr Benson's care and know with confidence that he is doing the best and right thing for my personal dentistry needs I trust him implicitly.”
Jessica R
Contact Us
Our Address
91 Erie Canal Drive, Ste. A
Rochester, NY 14626
585-426-0810
Opening Hours
Monday – Thursday 7:50 A.M. – 4:30 P.M.
Friday and Saturday: By Special Appointment